What occasion and what was the idea that led to the new Wüstenrot collection?
“The occasion was the company’s 90th anniversary. We have in the past, like most others, drawn our classic promotional items from the various catalogues of the advertising media suppliers. However, the time of standard catalogue merchandise is over, in my opinion. We had a wish for some time for our own collection that combined the core values of the brand with the need for quality, originality and style. The aim was to create a modern, high-quality collection that everyone would want to wear, enhanced only with a subtle branding. With ARTiS we have found exactly the right partner to jointly develop a unique and diverse Wüstenrot collection with us. We want to make the Wüstenrot name a tangible and noticeable branding experience for our customers and employees alike. Quality and innovation should not only be reflected in our products but also in the area of our merchandising.”
How was the collaboration with the company ARTiS in terms of project management – creativity – implementation?
“The cooperation was very good from the moment go. The professional team responsible for the project were very committed. ARTiS approaches the theme differently in comparison to other promotional companies and is therefore one step ahead of them. They deal with the brand and the content that one wants to convey, and design – basically like a corporate design process – a collection that fits to the brand. We noticed immediately that here was an enterprise that operates with experience. For us, know-how and creative ideas are the basis for a positive collaboration. It is also important for us that our contacts are easily accessible and can give competent information quickly – that is one hundred percent the case with ARTiS. So we were able to meet our tight schedule and now have a collection of which we can be proud and above all one that our customers and employees are glad to use.”
How successful was the introduction of the collection with reference to your objective? Were there any other effects?
“From the classic business outfit to practical products for leisure, we can now offer various audiences fashionable and high quality products. The employees use the products not only for their customers – they buy them for themselves and wear the clothing collection. Goal achieved! We decided to produce our own high-quality catalogue and have used our own employees as models for the fashion shoot. The enthusiasm in the team was therefore so much greater and due to word-of-mouth propaganda the team’s anticipation of the collection was tremendous. We look forward to many more creative ideas from ARTiS, and on the continued journey together.”
Nina Tamerl, Marketingmanager Wüstenrot Group